When COVID-19 hit in early 2020, Give Back Health was but a seed of an idea. By October 2020, having witnessed what was going on in the world and becoming increasingly aware of growing health inequalities – even on our shores here in Australia – we realised we had to do something and stepped into gear.
With the support of Dane Renshaw from Atomic Regs, Murray Smee created the foundations for a nutraceutical business that could give back to the community and at the same time support the health and wellbeing of all people throughout the entire product journey. From carefully considered sourcing and ingredient selection right through to the end-user who gets a therapeutically dosed supplement, it all contributed to forming the backbone of Give Back Health.
How to give back to all involved
We spent time thinking about how we can best support our distributors, who are often a forgotten part of the puzzle, and our healthcare practitioners, who typically give so much of themselves and have to balance the challenge of wholly supporting their patients alongside keeping the business side of things ticking along (which in turn allows them to help more people). How could we support them? Could we give them superior products at competitive pricing? What would need to happen to achieve that?
We also thought about the people who invest in supplements, either via healthcare practitioners or straight from the chemist, who can be overwhelmed by choice and feel unsure of what is really, truly going to help them to achieve their health goals. How could we support them? Could we help simplify? Pull back the curtain enough for them to be empowered consumers?
And then back to our initial driving force: the many, many people who don’t even have the luxury of accessing and using nutritional supplements. Unsurprisingly, it is the people who are least likely to be able to purchase these products who could benefit most from them. How could we support them? What would be the most worthwhile thing we could do within our area of expertise?
Starting with immunity in mind
We decided to challenge, explore and support all of the above to arrive at Give Back Health Pty Ltd, a purpose-led nutraceutical company focused on offering clean, therapeutically dosed products, looking after the health of all involved along the product journey, and fulfilling our mission to support vulnerable and at risk Australians through nutritional intervention.
So here we are, ready to create a positive difference, spread generosity and kindness, lift each other up and work towards a healthier, happier world.
A world where everyone gets to enjoy better health.